ALL ABOUT SERUMS

Find your serum. Discover your solution.

All About Serums™ was created with one focus: serums that are honest about what they do and why. Every formula is built around natural or naturally-derived ingredients, guided by science, and designed for the realities of the environment you live in. Working with laboratories in Spain — a region that knows intense sun and heat — we developed four serums, each targeting a specific skin concern. Every ingredient earns its place. Nothing is included without reason.

OIL NO MORE

Oil Control Serum

Avocado Extract | Bioflavonoids | Vitamin E | Salicylic Acid

Stripping your skin only makes it produce more oil. All About Serums™ Oil No More contains a high concentration of Avocado Extract to help support your skin's natural oil-regulating processes without stripping it. A strong blend of Bioflavonoids together with Vitamin E, act as potent antioxidants to calm inflammation and protect against environmental stress. With regular use, you'll notice significantly improved oil control and a comfortable, matte balance.

ZERO ANIMAL INGREDIENTS

AED 220

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Oxy Bright Shield

Brightening / Clarifying Protector Serum

Daisy Extract | Glycoproteins | NMF

UV and pollution contribute to hyperpigmentation. All About Serums™ Oxy Bright Shield is fuelled with a high concentration of Daisy Extract to target melanin production. Glycoproteins are added to combat dullness. Natural Moisturising Factors help strengthen your skin barrier against environmental damage. This brightening serum is designed to protect against environmental stress and support gradual improvement in skin clarity and tone over time.

ZERO ANIMAL INGREDIENTS

AED 220

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Lift And Plump

Firming Hydration

Vitamin C | CICA | 7 Power Botanicals | Hyaluronic Acid

Loss of firmness isn't inevitable. It's addressable. Vitamin C leads All About Serums™ Lift And Plump formula by supporting your skin barrier and long-lasting hydration by naturally improving moisture retention. Centella Asiatica calms and further suports skin barrier repair. Six aditional power botanicals work together to support firmness and elasticity. This firming serum spreads easily with just a drop, sinks in fast, and works immediately, so you can get on with your day.

ZERO ANIMAL INGREDIENTS

AED 220

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Five Peptide Repair

Cellular Renewal

1 Copper Tripeptide | 4 Multi Peptides | NMF

Wrinkles are not a flaw. They are simply a sign that your skin's natural repair process has slowed down. All About Serums™ Five Peptide Repair uses a precise blend of Copper Tripeptide and four supporting peptides to work on cellular renewal from within. A blend of Natural Moisturising Factors keeps skin hydrated and supple. This cellular renewal serum works to improve the appearance of fine lines, wrinkles and loss of firmness. It supports your skin's natural renewal processes for smoother, firmer and more resilient-looking skin.

ZERO ANIMAL IMGREDIENTS

AEDE 220

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Our Philosophy

Quality Standards
all about serums™ products are manufactured under stringent EU quality and safety protocols to ensure consistency, hygiene, ingredient integrity, and traceability throughout the production process through to the finished product.
Responsible Ingredients
We prioritise natural or naturally derived ingredients where it makes sense and carefully select ingredients with skin compatibility in mind, avoiding unnecessary, harsh, or controversial ingredients whenever possible, that would otherwise compromise healthy skin.
Skin-First Philosophy
We believe skincare should work with the skin, not against it. Our formulations are designed to support the skin barrier and avoid unnecessary complexity or over-treatment.
Honest Communication
We are committed to clear communication, cruelty-free development, and responsible ingredient selection. No exaggerated claims. No misleading promises.