As the name suggests, All About Serums focusses exclusively on serums because we believe they deliver the highest concentration of beneficial ingredients in a lightweight formula. Every product is carefully formulated with purposeful ingredients, backed by scientific research, and free from unnecessary fillers. Our goal is simple: effective skincare that respects your skin and works with it, not against it. Products are not intended to be miracle treatments or cures, but rather compliments to assist your skin's existing natural processes and environment.

Our formulas are designed to be gentle while remaining effective. We actively omit harmful or harsh ingredients. Most products are suitable for sensitive skin, but every skin type is unique. We always recommend performing a patch test before first use, especially if you have highly reactive skin or known allergies.

Yes. Many serums can be layered to target multiple skin concerns. Apply thinner, water-based serums before thicker formulas, and always introduce new products gradually. Each product page includes guidance on how to combine it with other serums. Additionally all products are compatible with each other.

Our products are formulated to be vegan-friendly, meaning they do not contain ingredients of animal origin. While we do not currently hold third-party vegan certification, we prefer to make accurate, transparent claims rather than imply certifications we do not have.

They are also halal-friendly, as they are formulated without ethanol or ingredients of animal origin that would generally be considered haram. We do not currently hold halal certification, so we choose language that accurately reflects our formulations.

While we actively omit harmful or dangerous ingredients, some skincare ingredients are not recommended during pregnancy or while breastfeeding. If you are pregnant, breastfeeding, or under medical care, we recommend reviewing the ingredient list and consulting your healthcare professional before introducing any new skincare product.

We accept a range of secure payment methods. The available payment options will be displayed at checkout based on your location.

Yes. Once your order has been placed successfully, you’ll receive an email confirming your purchase along with your order details. You’ll receive additional updates as your order progresses.

If your order has not yet been processed or dispatched, we’ll do our best to accommodate your request. Please use the online chat option on the bottom right of the screen to contact our Customer Care team as soon as possible, as we begin processing orders quickly to minimise delivery times.

Yes. All payments are processed through trusted, encrypted payment providers. We do not store your payment card details, helping to ensure your information remains secure.

We currently ship within the UAE and selected countries across the GCC, with plans to expand to additional regions in the future. During checkout, you’ll be able to confirm whether we currently deliver to your location.

Delivery times vary depending on your location and the shipping method selected. Estimated delivery times will be shown during checkout and confirmed once your order has been dispatched.

Shipping costs are calculated at checkout based on your delivery address and the shipping method selected. Any available free shipping promotions will also be displayed before you complete your purchase. Currently we offer free shipping for next day delivery within the UAE. A charge of AED 10 is added for same day delivery within the UAE. Or free UAE same day delivery when you buy 2 or more serums.

If your order has not yet been processed for dispatch, we’ll do our best to update your delivery address. Using the online chat feature at the bottom right of the screen, please contact our Customer Care team as soon as possible, as orders are processed quickly.

Once your order has been dispatched, you’ll receive a shipping confirmation email containing your tracking number and a link to follow your delivery every step of the way.

If your order arrives damaged or appears to have been lost in transit, please contact our Customer Care team as soon as possible, using the online chat feature. We’ll investigate the issue with the courier and work with you to find a suitable resolution.

Orders shipped internationally may be subject to customs duties, taxes or import fees imposed by the destination country. These charges are determined by local authorities and, unless otherwise stated at checkout, are the responsibility of the customer.

Due to the nature of cosmetic products, we do not accept returns for change of mind. However, if your order arrives damaged, defective or incorrect, please contact our Customer Care team via the online chat option as soon as possible, and we’ll work quickly to resolve the issue.Please refer to our Returns Policy for full eligibility and conditions.

Unfortunately, no. For hygiene, safety and quality assurance reasons, we are unable to accept returns or exchanges of cosmetic products once they have been dispatched. If your order arrives damaged, defective or incorrect, please contact our Customer Care team and we’ll be happy to assist. Please use the online chat feature.

If your order arrives damaged, you believe there is a manufacturing defect, or you’ve received the wrong product, please contact our Customer Care team as soon as possible, quoting your order number and including photographs where possible. We’ll investigate the issue and work quickly to find an appropriate resolution.

Once your returned item has been received and inspected, any approved refund will be processed to your original payment method. Processing times may vary depending on your payment provider.

No. You can complete your purchase as a guest if you prefer. Creating an account is optional, but it allows you to view your order history, track current orders, save your details for faster checkout and manage your account preferences.

You can create an account during checkout or by selecting Create Account from the account page. Simply enter your email address and create a secure password to get started. Or click on the icon next to the search magnifying glass on the top right of the screen.

Yes. We take your privacy seriously and use secure technologies to help protect your personal information. Your data is handled in accordance with our Privacy Policy and is never sold to third parties.

You can unsubscribe from marketing emails at any time by clicking the Unsubscribe link found at the bottom of any promotional email. You can also update your communication preferences through your account, where available.